What Is A Social Media Evaluator? All You Need To Know

Today the social media is a common term. The most popular social media platforms are Facebook, WhatsApp, Telegram, Instagram, and many more. 

These are but a fraction of the social media platforms. Through social media, people make new friends, get the latest news and even market various products.  

However, the true strength of social media is its huge influence. Other than regular users, many companies now understand the usefulness of social media. 

Companies do not only use social media as an avenue to engage their customers. It also helps them to make better decisions through the customer’s feedback. 

The truth is that when used strategically, social media can be the most powerful tool in the world. Social media has been able to create several job opportunities for people around the world. 

The most popular social media jobs are social media marker, content writer, graphic designer, and many more. 

However, new jobs are always coming up each. Today we are going to look at the social media evaluator. So let’s find out. 

What Is a Social Media Evaluator?

The social media evaluator is simply a rater whose primary function is to give feedback about advertisements, news feeds, and search results for social media websites

The social media websites include Instagram, Facebook, and many more. Mostly the work is done from home and does not need prior experience. Meaning it’s great for beginners. 

What Is The Salary Of A Social Media Evaluator?

Social media markets do earn on hourly rates. Currently, the pay rate for social media evaluators is between $3 and $20 per hour. 

However, the hourly pay rate may vary depending on the company, project, and country. In the United States, it might vary according to state. 

The Functions Of A Social Media Evaluator

There are several tasks that a social media evaluator performs. In this role, they are looking for individuals who can review social media information across the following criteria. 


Under relevance, the social media evaluator checks to see if the ad is relevant to its target audience. 

For the ad to be relevant, it should have appropriate language and terminology. It should also be in harmony with the demographic profile, ethnicity, and age. 


The evaluator looks at the quality of various things like headlines, images, descriptions, and many more when it comes to content. 

However, most companies understand that quality is subjective what one person sees as high quality might be rated as low quality by another person. 

Therefore companies do higher many social media evaluators. The companies then take the average responses from the several ratings. 

Cultural Relevance

The social media evaluators ensure that the ads are relevant to the people of a particular region or country. 

If the information is about the Americans, then it should entirely target the American people. It should also reflect all their cultural dynamics. 


The appearance relates to how the ad looks in the stories or news feed. The appearance should be eye-catching. 

Overall Quality

After considering the entire factor above, you need to look at the overall rating of the ad.

The Best Tools For Social Media Evaluators

To be a successful social media evaluator, you need to have some essential skills relevant to social media. The first thing you need to know is how to get around the internet

You do not need to have millions of followers since you don’t have to promote anything. 

All you will need is basic social media knowledge, high-speed internet, and a laptop. With these things, you will be able to work from home. 

Several other social media tools are pretty powerful. If you wish to apply for the social media evaluator position, you must know the particular tools. 

Mentioning them in your application will make you stand out. So, let’s take a look at these tools. 

Social Status- Ads Analytics 

The ads library shows the types of ads that a specific organization is running. The ad library also shows the actual performance of the ad. 

As a social media evaluator, you are expected to link the ad performance metrics to the ad creative differences. Some of the ad performance metrics are cost per conversion, cost per click, and impressions. 

For those who do not know about ad analytics, it’s an industry-leading tool that analyzes owned ad performances across various social media platforms like Instagram, Audio Network, WhatsApp, and Facebook. 

With ad analytics, you can connect to any Facebook Ad Accounts that you are an admin of. Here is the best thing about ads analytics. 

You can export the reports from Ads Analytics to your Acrobat PDF, Google Slides, and PowerPoint PPTX. 

Social Status- Profile Analytics

This is another social status tool and allows the social media evaluator to look at all performance metrics from one place. 

You can look at the performance metrics of Instagram profiles, Facebook pages, LinkedIn company pages, and many more. However, it would be best if you had admin access to the various platforms. 

Facebook Ad Library

After the presidential elections of 2016, Facebook decided to introduce tools that increase transparency. The tools also offered users a greater oversight of the different advisers’ activities. With the ad library, you can search for any company or organization. You can find these ads on Facebook, WhatsApp, Messenger, and many others. It’s a potent tool. 

In addition to seeing the ads run by a particular company or advertiser, you can see the ad variations. 

The ads variations do not show how the advertisers are targeting the ad; the variations can help you know what the advertiser was thinking. 

Popular Companies Offering The Social Media Evaluator Job

The famous companies offering social media evaluator jobs are Appen and Lionbridge. The most common place to apply for the social media evaluator job is Appen. 

To get this job in Appen, you will have to apply for the internet analyst position. Immediately your application is approved, you will get an invite to their various projects. 

However, the projects are available according to your specific location. The approach is common in Appen. 

They do not have a specific social media evaluator position; instead, they have various social media evaluator jobs. 

The jobs are known by different project names like Nile, Amur, Truckee, and many more. The social media evaluator’s job is actually among the best entry-level position at Appen. 

Lionbridge is another popular place where you can get a social media evaluator job. However, the jobs vary according to location. In Lionbridge, it’s one of the top jobs that you can do while at home.

Requirements For The Social Media Evaluator Job

Every job needs one to meet specific requirements. The social media evaluator job is no exception. 

You need to meet specific requirements to qualify for this entry-level job. Here are the essential requirements. 

  • You should be an active user of any of the social media platforms. You should always access social media platforms like five times daily. 
  • If you think of applying for this position, you need to have access to a computer and smartphone that are less than three years old. The computer should have a functioning speaker and soundcard. 
  • You need to be fluent in both written and spoken English and your local language. That if you are from a non-speaking country.  For example, if you are in a country that speaks Spanish, French is their primary language. 
  • You should have access to a high-speed internet connection. It’s because the tools being used by the social media evaluators require a high-speed network to function efficiently. You also need a quiet and comfortable working space. Even though it’s an entry-level job, you need a comfortable working space to be effective. 
  • It would be best if you had attention to quality and commitment. In most jobs, quality is an important thing. It would be best if you showed that you could offer quality and be committed to your job. This will make you stand out from other people. 
  • You should be able to work from home comfortably. Plus, be good with applications such as tools used in this job. You should also be good with various social media platforms like Facebook, Instagram, and many more. In addition, you should have software troubleshooting knowledge.

Does One Need To Do An Exam To Be A Social Media Evaluator?

No. You do not need to do any standard exam to be a social media evaluator. It’s because the guidelines do vary hugely because of the different types of projects. 

Plus the social media is vast. You will have to make and follow different instructions to do work on the various platforms. 


As mentioned, social media evaluators are people who offer genuine opinions. The opinions are about the relevancy and usefulness of the sponsored ads.  

Most of these ads appear on Facebook, Instagram, Telegram, and many more. Another good thing is that you are paid well for your opinions. 

Who wouldn’t love that, earning $15 per hour? If you are entry-level, I would advise you to go for this job. 

David Huner
David Hunerhttps://themoderndaypirates.com
David Huner is a tech lover who loves to use latest technologies and share his thoughts with others. He was graduated from The University of Phoenix and writing on different topics has become a passion for him since his University life.

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